Competitive commission rates and structures
It’s strongly recommended that you allow publishers to earn commission on all of the products and services that you offer. This is common practice in the affiliate marketing programmes that attract top-end publishers.
You should also make sure that your commission rates are competitive and in line with both your margins and the prices offered by your competitors. If you don’t offer appropriate commission rates, your programme is unlikely to appeal to the best performing publishers. You should also be aware that publishers will look for programmes that have the longest cookie periods and those that offer rewards for all customers.