Introduction to Affiliate Marketing


Learn the fundamentals of affiliate marketing with this free introductory course, which has been put together to help you build your confidence and knowledge in the basics of affiliate marketing.

The aim of the Introduction to Affiliate Marketing course is to offer a complete and comprehensive view of all of the core elements of affiliate marketing. 

We cover everything from publishers and tracking to compliance and regulation, to ensure you have complete confidence in starting your own affiliate programmes.


What to Expect

Within this course of learning journeys, you can expect to learn the fundamentals of affiliate marketing. 

We offer a comprehensive overview of the core aspects of affiliate marketing, giving you the confidence you need to launch your own programmes.

Below we’ve outlined the course structure that you can expect as you move through the webinars.

At the end of the course, you’ll receive an expert certificate, which can be downloaded upon successful completion of the course.

Course Content

Module One

What is Affiliate Marketing? 

The first module will walk you through the very fundamentals of affiliate marketing and how the process will work. 

We’ll also delve into the terminology you’ll need to understand to familarise yourself with and the key players you’ll be working with when launching a programme of your own.

The Players 

This module will walk you through all of the key players you’ll be working with when launching your very own affiliate programme.


From general marketing terms and phrases to specific industry terms, we’ll cover all of the terminology you’ll need to understand to familiarise yourself with the affiliate industry.

Module Two

The Publisher Landscape 

Discover the different kinds of publishers to help elevate your affiliate marketing programmes, you’ll learn about:

  • The Role of the Publisher
  • Content
  • Voucher Code Affiliates
  • Social Media
  • Email & Newsletter
  • Cashback & Reward Sites
  • Employee Benefits & Corporate Intranets
  • Price Comparisons
  • CSS & Search Publisher

Module Three

How Affiliate Tracking Works 

Analyse the success of your affiliate marketing campaigns by learning how to understand and process affiliate tracking data.

Compliance & Regulation 

Compliance and regulations are integral to ensure that your affiliate marketing programme is regulated and compliant with the guidelines of the industry.

Test Your Knowledge 

Test your knowledge by taking our seven-minute quiz and be rewarded with our certificate.

Next Steps

Upon completion of each of these modules, you’ll have all the knowledge and confidence you need to launch an affiliate programme of your own.

Once you’ve obtained your certificate, you can download the PDF, and even add the achievement to your CV or LinkedIn to show that you have an understanding of the basics of affiliate marketing.



Who is This Course For?

This course is for anyone who wants to learn more about affiliate marketing, whether you own a business or you’d like to try to become an affiliate marketer.

How Much Does This Course Cost?

Signing up for the Introduction to Affiliate Marketing Course is completely free, all you need to do is fill in your details in the form to enroll.

How Long Does it Take to Complete This Course? 

This is a completely self-paced course, so you can take as long as you need to study and learn from each of the modules. The seven minute quiz in the last module is the only timed element.

What Other Affiliate Marketing Courses Are There? 

If you’re looking to take your affiliate marketing learning to the next level, then you can also check out the Webgains Academy, which is full of free and in-depth resources to further your learning. 

Why Are Affiliate Marketing Skills so Important? 

There are a number of reasons why affiliate marketing skills are so important these days. Firstly, affiliate marketing is now a far more mainstream marketing channel than ever before, and the rise of influencer marketing means that more people want to get into the industry. 

How Can A Beginner Learn Affiliate Marketing?

Courses like this one are ideal as a means to begin your learning journey, but ultimately once you’ve learnt the basics of affiliate marketing, getting stuck in with your own programme is the best way to learn. We also have a range of further learning resources in the Webgains Academy.

How Can I Learn About Affiliate Marketing for Free? 

The Introduction to Affiliate Marketing course is a fantastic way to get you started on your journey. However, we also have some fantastic resources to continue learning right here in the Webgains Academy, completely free.