Cost Per Click (CPC)

CPC stands for cost per click advertising. This is when the advertiser pays when a click is made on an ad. Some advertisers prefer to buy CPC versus CPM because they believe with this model they only pay when someone is interested enough in the message to want more information.

Some CPC programmes are very effective, but there’s a potential for fraud if a company deliberately uses bots, or some other technique, to drive clicks that haven’t been initiated by a real person.