Cost Per Acquisition (CPA)
CPA stands for cost per acquisition, but it may also be referred to as CPS, which is cost per sale. This is the primary model used within affiliate marketing.
This is when the advertiser only pays if a purchase is made. This is a relatively low-risk way to buy media because the advertiser only pays when revenue is driven.
But many media companies won’t sell media this way because they must assume all of the risk in the ad buy. If no one buys, they make no money.
Approaching an affiliate network or SaaS provider that contains quality publishers who are happy to work on a CPA basis is essential for any brand who wants to operate within the space.