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Tracking is a fundamental part of affiliate marketing. For leads and actions to be rewarded, they need to have accurate reporting – this is where tracking comes in.

Tracking allows advertisers to assess how successful their affiliate campaigns are in real-time through an automated process. Clicks, sales, and conversions are measured to analyse which action is driving traffic and revenue to the site to be rewarded a commission.

Here at Webgains, we invest in our cutting-edge technology and use our tracking software to measure a range of metrics. When joining the Webgains affiliate network, you will be given a unique affiliate ID which will be embedded into a referral URL used to promote products and services.

Compliance is integral to ensuring your affiliate program meets guidelines and isn’t exposed to fraudulent activity. Compliance and regulation protect the integrity of the affiliate network and the quality of the relationship between publisher and advertiser.