To start with, every mature affiliate program will have a lot of data (at least two years of performance data to look back on). You’ll know what worked and what didn’t, and which affiliate partnerships have yielded the best results. But that doesn’t mean you can’t look at engaging with new affiliates. Every week Webgains receives over 300 publisher applications to join the network. This means that there is an infinite amount of campaigns and enhanced advertising activity that an open affiliate program can make use of. The only restrictions are your budget and time!
Expectations and measurement