The advantages of the affiliate channel are numerous. Here are just a few of the main ones:

Low risk and high ROI – Apart from modest set up fees, advertisers only pay publishers a commission when they receive a sale. This means they pay based on performance. For this reason, the return on investment is very clear.

Control over costs – Advertisers are in control over the costs and incentives. And, as affiliate marketing is performance based, this allows flexibility and room for experimentation when planning campaigns and budgeting.

Strong brand exposure – Publishers are constantly finding innovative ways of promoting advertisers. It’s not only about how innovative these methods are but also how diverse they can be. Boost your reputation and broaden your audience by working with a variety of publishers. Partnering with these publishers will expand your brand into new markets and grant you the opportunity to raise your online presence.

You can find out more about the benefits of affiliate marketing by downloading our free Beginners Guide to Affiliate Marketing here.