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Introduction To Affiliate Marketing

Marketing Basics 6 Topics | 4 Quizzes

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Lesson Content

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What is Marketing

Why is Marketing important

Managing the Marketing Mix

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Mastering the digital media mix

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Understanding the purchase funnel

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Defining common payment models

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Introduction To Affiliate Marketing 6 Topics | 3 Quizzes

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What is Affiliate Marketing

Exploring the history of affiliate marketing

Lets put into practice what you’ve learnt in this lesson

How can affiliate marketing fit into the digital marketing mix?

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How Affiliate Marketing benefits advertisers?

How does affiliate tracking work?

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Affiliate Marketing Terminology

The Publisher Landscape 1 Topic | 1 Quiz

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Identifying the different publisher types

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The Affiliate Network Landscape 2 Topics

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Who are the competition

Who are Webgains and what’s our approach?

Compliance & Regulation 2 Topics

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How is affiliate marketing regulated?

Understanding network compliance

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