Bootcamp Basics Event Content Expand All | Collapse All Sessions Status 1 Introduction 2 Marketing Basics What is Marketing Why is Marketing important Managing the Marketing Mix Mastering the digital media mix Understanding the purchase funnel Defining common payment models 3 Introduction To Affiliate Marketing What is Affiliate Marketing Exploring the history of affiliate marketing How can affiliate marketing fit into the digital marketing mix? How Affiliate Marketing benefits advertisers? How does affiliate tracking work? Affiliate Marketing Terminology 4 The Publisher Landscape Identifying the different publisher types 5 The Affiliate Network Landscape Who are the competition Who are Webgains and what’s our approach? 6 Compliance & Regulation How is affiliate marketing regulated? Understanding network compliance
